Explanation:
The task requires creating a filled map (also known as a choropleth map) in Tableau Desktop to visualize the distribution of total Sales by State across the United States, using the Sample - Superstore data source in the Map worksheet of the Book1 workbook. A filled map uses color shading to represent the value of a measure (here, total Sales) across geographic regions (here, U.S. states). Below is a detailed explanation of the task, why it’s relevant for the Salesforce Tableau Data Analyst Exam, and how to execute it, addressing the provided options and their irrelevance.
Context and Purpose:
➡️ Objective: The goal is to create a visualization that shows how total Sales vary across U.S. states, with each state shaded according to its sales value. This helps identify geographic patterns, such as which states have higher or lower sales.
➡️ Data Source: The Sample - Superstore dataset, a standard dataset in Tableau, includes fields like State (a dimension with a geographic role for U.S. states), Sales (a measure), and others like Category or Profit. It’s commonly used in Tableau training and certification exams.
➡️ Worksheet: The Map worksheet in the Book1 workbook is the target location for the visualization.
➡️ Relevance to Exam: This task aligns with the “Create Content” section (26% of the Salesforce Tableau Data Analyst Exam), which tests skills in building visualizations, including maps, to represent data distributions effectively.
Why a Filled Map?
A filled map is ideal for showing the distribution of a measure (Sales) across geographic areas (States). Each state is filled with a color, where the shade or intensity represents the magnitude of total Sales (e.g., darker shades for higher sales).
Tableau automatically recognizes the State field in the Superstore dataset as a geographic field, enabling map creation without additional configuration.
The filled map provides a quick, intuitive way to compare sales performance across states, useful for business analysis (e.g., identifying high-performing regions).
Steps to Create the Filled Map:
Here’s how to accomplish the task in Tableau Desktop:
1. Open the Workbook:
Locate the Book1 link on your desktop and double-click to open it in Tableau Desktop.
This loads the workbook, which should include the Sample - Superstore data source.
2. Navigate to the Map Worksheet:
At the bottom of the Tableau interface, find the Map worksheet tab and click to open it.
If the worksheet already contains a visualization, you can modify it; if blank, you’ll build the map from scratch.
3. Verify the Data Source:
In the Data pane on the left, ensure the Sample - Superstore data source is selected. Look for fields like State (under Dimensions, with a globe icon indicating its geographic role) and Sales (under Measures).
4. Create the Filled Map:
➡️ Add State to the View:
Drag the State field from the Data pane to the Detail shelf in the Marks card (or drop it directly onto the worksheet canvas).
Tableau recognizes State as a geographic field and generates a map view, initially with symbols (e.g., circles) for each state.
➡️ Change to Filled Map:
In the Marks card, click the mark type dropdown (initially set to Automatic or Circle) and select Map. This converts the visualization to a filled map, where each state is a filled shape.
➡️ Add Sales to Color:
Drag the Sales measure from the Data pane to the Color shelf in the Marks card.
Tableau automatically aggregates Sales as SUM(Sales), coloring each state based on its total sales. A color gradient (e.g., light to dark) appears, with a legend showing the sales range.
5. Customize the Visualization:
➡️ Color Palette:
Click the Color shelf, then Edit Colors. Choose a gradient palette (e.g., Blue, Orange-Gold, or Green) to represent sales. Select Reversed if you want higher sales to appear darker.
➡️ Labels (Optional):
Drag Sales to the Label shelf to display sales values on each state.
Format labels by clicking Label > Format, selecting Currency (Standard) or $#,##0 for readability.
➡️ Map Layers:
Go to the Map menu > Map Layers.
Adjust Washout to make state boundaries clearer, enable State/Province Borders, or add other map features like coastlines.
Ensure the map is zoomed to the United States (use Map > Map Options or zoom manually).
➡️ Tooltip:
Click the Tooltip shelf and edit to include fields like State and SUM(Sales) (e.g., “State: , Total Sales: $<SUM(Sales)>”) for user interaction.
➡️ Filter Non-U.S. Data (if needed):
If the Superstore dataset includes non-U.S. data (e.g., Canada), drag Country to the Filters shelf and select United States.
6. Finalize and Save:
Double-click the worksheet title and rename it (e.g., “Total Sales by State”).
Verify the map shows U.S. states shaded by total Sales, with a color legend indicating the range.
Save the workbook to preserve changes.
Result:
The filled map displays each U.S. state shaded according to its total Sales from the Superstore dataset. For example:
🧩 States with high sales (e.g., California, New York) might appear in darker shades.
🧩 States with low sales might appear in lighter shades.
🧩 Hovering over a state shows a tooltip with the state name and total sales.
🧩 The color legend on the right indicates the sales range (e.g., $0 to $500,000).