Summary:
A Salesforce Architect's deliverables, such as a solution architecture diagram, must be grounded in a deep understanding of the user's experience and pain points. A journey mapping workshop, facilitated by a Strategy Designer, provides this crucial context. It shifts the architect's focus from a purely technical build to a user-centric solution, ensuring the resulting architecture effectively supports the intended business outcomes and user goals.

Correct Option:

A. A journey map allows for the creation of a solution architecture diagram.
A journey map visually outlines the user's end-to-end experience, highlighting their goals, actions, pain points, and emotional highs and lows. For an architect, this is invaluable input.

The identified pain points and key interactions directly inform where and how technology should be applied. The architect can then design a solution architecture that specifically targets these areas, ensuring the technical blueprint is aligned with resolving real user challenges and enabling a seamless experience.

Incorrect Options:

B. A journey map will allow the developers to start building.
A journey map is a strategic artifact, not a development specification. It describes the "what" and "why" from a user perspective, but it does not provide the detailed functional specifications, data models, or acceptance criteria that developers need to start coding.

Development requires more granular technical user stories and system design documents that are derived from, but not replaced by, the journey map.

C. A journey mapping exercise will provide all of their technical requirements.
This is an overstatement. A journey map is a fantastic source for business and user requirements, which must then be translated into technical requirements. It will not capture non-functional requirements (e.g., scalability, security), system integration details, or data migration strategies. These technical specifics require further analysis by the architect beyond the scope of the journey map.

Reference:
Trailhead: Customer Journey Mapping

This module explains how journey maps identify key moments and pain points. An architect uses these key moments to determine where to apply automation, data, and specific Salesforce features within their architecture design.

Summary:
At the end of a discovery phase, the team has a deep understanding of user needs and business goals. The next step is to synthesize these insights into a focused, actionable direction for the design team. The framing technique should be open enough to encourage creative exploration but constrained enough to be manageable, turning identified problems into opportunities for solutioning.

Correct Option:

B. Construct "How might we..." questions:
This is the correct and standard technique for framing a design challenge. "How Might We" (HMW) questions are perfectly suited for this transition from discovery to ideation. They reframe identified problems as opportunities, creating a constructive launchpad for brainstorming. For example, a finding that "users feel anxious about delivery times" becomes "How might we reassure customers while they wait for their order?" This frames the right problem without prescribing a solution.

Incorrect Option:

A. Design "For an optimal experience..." questions:
This type of statement describes a desired end state or a design principle. While useful for establishing goals, it is not a framing tool for a challenge. It states an outcome without defining the problem space to be explored, making it less effective for guiding the divergent thinking of ideation.

C. Create "As a user, I should..." questions:
This format is used for writing user stories in agile development, which are specific requirements from a user's perspective. It is a solution-oriented statement that comes after the problem has been framed and explored. Starting with user stories prematurely limits creativity by jumping to a specific solution instead of opening up the problem for broad ideation.

Reference:
Salesforce Trailhead, "Frame Your Design Challenge": This module specifically teaches the "How Might We" technique as a method to transition from research insights to ideation. It emphasizes that a well-crafted HMW question opens up the creative process while keeping it focused on the core user problems uncovered during discovery.

Summary:
The project involves collecting highly sensitive personal data (health, biometrics) and using it to generate automated recommendations. This poses significant ethical risks regarding privacy, data security, algorithmic bias, and potential physical or psychological harm from inaccurate advice. Before committing resources, it is crucial to proactively identify and mitigate these risks through a structured, ethical assessment.

Correct Option:

B. Consequence Scanning Workshop:
This is the correct recommendation. A Consequence Scanning workshop is a proactive methodology designed specifically for this purpose. It brings together cross-functional teams to systematically ask: "What are the potential positive and negative consequences of this product?" and "What are we going to do about them?" This would help CK identify risks like data misuse, bias in recommendations against certain age groups, or safety issues before any development begins, preventing ethical debt and building trust.

Incorrect Option:

A. User Acceptance Testing (UAT):
UAT is a final validation step conducted after a product is built to ensure it meets business requirements and is usable. It is far too late to address the fundamental ethical and privacy concerns inherent in the project's concept. UAT tests how a product works, not whether it should be built in its proposed form.

C. Global Trend Analysis:
While analyzing trends in fitness technology is useful for market positioning, it does not address the core ethical and risk-related questions about handling sensitive user data. A trend being popular does not make it ethically sound or legally compliant.

Reference:
Salesforce Trailhead, "Build Trust Through Ethics and Privacy": This module emphasizes the importance of proactive ethical practices. It introduces frameworks like Consequence Scanning to help teams anticipate potential harms, build responsibly, and establish trust, which is paramount when dealing with sensitive health data and algorithmic recommendations.

Summary:
When business units have conflicting requirements, the core issue is a lack of an objective, shared framework for decision-making. The strategy needs a methodology that moves the conversation from subjective opinions to an objective evaluation based on agreed-upon business criteria. This allows the team to visually see which requirements deliver the most value relative to the effort or cost, facilitating a data-driven consensus.

Correct Option:

C. Prioritization Matrix:
This is the correct methodology. A prioritization matrix (such as a Value vs. Effort matrix) provides a structured, transparent way to evaluate all proposed requirements against a common set of criteria (e.g., business value, user impact, cost, strategic alignment). By scoring each requirement, the team can visually see which ones are the highest priority. This depersonalizes the conflict and creates a rational basis for making trade-off decisions that all parties can agree to.

Incorrect Option:

A. Journey Mapping:
A journey map is excellent for building empathy and understanding the user's experience across touchpoints. However, it is a descriptive tool, not a decision-making tool. It can help identify user pain points that become requirements, but it does not provide a mechanism for resolving conflicts between competing business unit demands.

B. SWOT Analysis:
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a high-level strategic planning tool used to assess a project or company's position. It is too broad and strategic to resolve specific, tactical conflicts over feature-level requirements for a mobile app.

Reference:
Salesforce Trailhead, "Create a Roadmap": This module covers techniques for prioritizing initiatives. It emphasizes using objective criteria and visual tools like a prioritization matrix to align stakeholders and make strategic decisions about what to build first, which is precisely what is needed to resolve conflicts over requirements.

Summary:
When creating a future vision, engaging technical stakeholders is crucial for grounding ambitious ideas in reality. The strategy designer's goal is not to seek approval for every idea but to collaboratively explore the art of the possible. The focus should be on understanding technological constraints, identifying potential implementation pathways, and uncovering opportunities that technology can unlock, ensuring the vision is both inspiring and achievable.

Correct Option:

C. Explore feasibility and opportunities for future innovation.
This approach treats technical stakeholders as strategic partners. By discussing feasibility, the designer understands technical constraints and dependencies early, preventing a vision that is impossible to build.

Simultaneously, technical experts can reveal emerging technologies (e.g., AI, new APIs) that present opportunities for innovation the designer may not have considered. This collaborative exploration ensures the final vision is robust, forward-looking, and has a realistic path to execution.

Incorrect Options:

A. Minimize technical stakeholders' input at this early stage.
Excluding technical input early is a high-risk strategy. It can lead to a visionary concept that is technically impossible or prohibitively expensive, wasting resources and causing rework later. Early technical insight prevents this and enriches the creative process.

B. Ensure all ideas have buy-in from technical stakeholders.
Seeking buy-in for every idea during the visionary phase is premature and can stifle innovation. The goal is divergent, creative thinking. Forcing early buy-in may cause technical stakeholders to prematurely reject novel ideas based on current limitations rather than exploring how to overcome them.

Reference:
Trailhead: Build Shared Understanding with Your Team: 

This module emphasizes the importance of involving all disciplines early to create a shared understanding. For technical stakeholders, this means collaboratively exploring what is feasible and how technology can enable innovation, which is essential for a credible and ambitious digital commerce vision.