C. Sales, Service, and Marketing
Explanation:
Get Cloudy Consulting (GCC) is looking to migrate to Salesforce to address three key needs: communicating available products and services to prospective customers, improving sales pipeline forecasting and management to meet quarterly revenue goals, and offering customer support through its website. The Salesforce clouds that best align with these requirements are Sales Cloud, Service Cloud, and Marketing Cloud, as they directly address sales, customer service, and marketing needs, respectively.
GCC's Requirements and Corresponding Salesforce Clouds:
Communicating available products and services to prospective customers:
This requirement involves marketing efforts to engage and inform potential customers. Marketing Cloud is designed for creating personalized marketing campaigns, managing customer journeys, and communicating product or service offerings through channels like email, social media, and websites.
Improving sales pipeline forecast and management quarterly revenue goals:
This involves managing the sales process, tracking opportunities, and forecasting revenue. Sales Cloud provides tools for sales pipeline management, opportunity tracking, forecasting, and analytics to help meet revenue goals.
Offering support to customers through its website:
Providing customer support via a website requires a robust customer service platform. Service Cloud enables businesses to offer support through multiple channels, including web-based self-service portals, case management, and live agent support, all integrated with a website.
Option Analysis:
Option A: Service, Experience, and Marketing
Service Cloud addresses the customer support requirement.
Experience Cloud (formerly Community Cloud) is used to build branded portals, communities, or websites for customers, partners, or employees, which could support the website-based customer support requirement. However, it is less focused on core sales pipeline management and forecasting compared to Sales Cloud.
Marketing Cloud fits the need for communicating with prospective customers.
Why this is incorrect: While Experience Cloud could enhance the website support experience, it does not directly address the sales pipeline forecasting and management needs, which are critical for GCC’s quarterly revenue goals. Sales Cloud is a better fit for this requirement.
Option B: Commerce, Service, and Marketing
Commerce Cloud is designed for e-commerce, enabling businesses to create online storefronts for selling products or services. While it could indirectly help communicate products to customers, GCC’s focus is on informing prospective customers (a marketing function) rather than selling directly online, which Commerce Cloud is built for.
Service Cloud addresses the customer support requirement.
Marketing Cloud fits the marketing need.
Why this is incorrect: Commerce Cloud is not relevant to GCC’s stated needs, as there is no indication of direct e-commerce requirements. Sales Cloud is more appropriate for managing the sales pipeline and forecasting.
Option C: Sales, Service, and Marketing
Sales Cloud directly supports sales pipeline management, opportunity tracking, and forecasting to meet quarterly revenue goals.
Service Cloud enables customer support through a website, including self-service portals and case management.
Marketing Cloud supports communicating products and services to prospective customers through targeted campaigns and customer engagement tools.
Why this is correct: This combination of clouds comprehensively addresses all three of GCC’s needs, aligning each requirement with the appropriate Salesforce solution.
Reference:
Salesforce Help Documentation: Sales Cloud Overview – Describes Sales Cloud’s capabilities for pipeline management and forecasting.
Salesforce Help Documentation: Service Cloud Overview – Details Service Cloud’s features for web-based customer support and case management.
Salesforce Help Documentation: Marketing Cloud Overview – Explains Marketing Cloud’s role in personalized customer engagement and marketing campaigns.
Trailhead Module: Salesforce Platform Basics – Introduces Salesforce clouds and their use cases, including Sales, Service, and Marketing Clouds.
Web Reference: Salesforce Implementation Services – Highlights how Salesforce Professional Services can implement Sales, Service, and Marketing Clouds for business needs like those of GCC.