Explanation: When leads with high scores do not convert as expected, it suggests that the scoring model may not effectively measure purchase intent. Adjusting the lead scoring formula to assign higher points for actions that indicate strong intent (such as downloading a whitepaper or requesting a demo) can improve the accuracy of the scoring process, ensuring that highly interested leads are prioritized. Including a measure of marketing touches or evaluating against personas could also help, but increasing points for high-intent actions directly addresses the issue of prioritizing leads based on purchase readiness.

Explanation: The Customizable Campaign Influence feature in Salesforce allows users to assign revenue attribution to campaigns that have influenced Opportunities. It supports both standard and custom attribution models, enabling users to define how much influence a campaign had on the Opportunity's success. This feature is ideal for assigning specific percentages of revenue to influential campaigns, which can then be reported and analyzed to understand their impact.
Salesforce’s documentation on Campaign Influence details how Customizable Campaign Influence supports complex attribution models and offers flexible reporting capabilities, making it the right choice for revenue sharing in scenarios like Cloud Kicks’ campaign.
Reference: Salesforce Customizable Campaign Influence

Explanation: To ensure data quality, only qualified prospects should be migrated from the marketing application to Salesforce as lead records. This approach reduces clutter and ensures that only leads with a higher potential for conversion are brought into Sales Cloud, aligning with Salesforce best practices for lead management. Qualified prospects typically meet predefined criteria that make them more likely to convert, thereby supporting sales efficiency and data integrity.
Reference: Salesforce Lead Management

Explanation: The Trailblazer Community is an ideal resource for Cloud Kicks to leverage for organizational change management (OCM) and rollout strategies. This community provides access to a network of Salesforce users, partners, and experts who share best practices, experiences, and insights related to Salesforce implementations. Engaging with the Trailblazer Community can help CK gain valuable perspectives from those who have successfully navigated similar changes.
Peer Insights and Best Practices: The Trailblazer Community allows CK to connect with other Salesforce users and partners, offering a platform to discuss challenges, solutions, and strategies for successful change management.
Access to Real-World Experiences: By tapping into the community, CK can learn from firsthand experiences, which can be instrumental in planning and executing an effective OCM strategy.
Option A (end user feedback) is essential but limited to internal insights, and Option B (Salesforce Premier Success) provides support services rather than a peer-sharing platform. For more details, refer to the Trailblazer Community.

Explanation: In Salesforce, Person Accounts are designed to represent individual customers rather than businesses. When it comes to managing duplicates, Person Accounts can only be merged with other Person Accounts. This is because Person Accounts have a unique structure that combines attributes of both Accounts and Contacts into a single record, making them incompatible for merging with standard Business Accounts or Contact records directly.
Here’s a breakdown:
Merge Process for Person Accounts: Salesforce provides a native merging feature specifically for Person Accounts. This process allows duplicate Person Accounts to be combined, with the primary account retaining essential data while duplicates are consolidated.
Limitations: Person Accounts cannot be merged with standard Business Accounts or standalone Contacts due to differences in record structure and usage.
For further guidance on merging Person Accounts, Salesforce provides instructions in the Merging Accounts documentation, which outlines how to use the merge feature specifically for Person Accounts.