Cloud Kicks is running a campaign for the Shoe of the Month club. Sales management
wants to use Campaign Influence features with Opportunities to attribute a percentage of
success to Influential campaigns.
Which feature will allow for revenue share with standard and custom attribution models?
A. Create a reporting snapshot for Campaign Influence.
B. Customizable Campaign Influence for reporting.
C. Create a formula field to track Campaign Influence.
B. Customizable Campaign Influence for reporting.
Explanation: The Customizable Campaign Influence feature in Salesforce allows users to
assign revenue attribution to campaigns that have influenced Opportunities. It supports
both standard and custom attribution models, enabling users to define how much influence
a campaign had on the Opportunity's success. This feature is ideal for assigning specific
percentages of revenue to influential campaigns, which can then be reported and analyzed
to understand their impact.
Salesforce’s documentation on Campaign Influence details how Customizable Campaign
Influence supports complex attribution models and offers flexible reporting capabilities,
making it the right choice for revenue sharing in scenarios like Cloud Kicks’ campaign.
Reference: Salesforce Customizable Campaign Influence