Marketing-Cloud-Email-Specialist Practice Test
Updated On 18-Sep-2025
160 Questions
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months. Which remediation tactic should be used to improve deliverability?
A. Increase the frequency of email sending to boost engagement.
B. Broaden segmentation criteria to reach more diverse audiences.
C. Scale back sending for specific ISPs until the issue subsides.
Explanation:
Scaling back sending for specific ISPs until the issue subsides can help
improve deliverability by avoiding spam complaints and hard bounces. Increasing the
frequency of email sending may worsen the deliverability issue by triggering spam filters
and irritating subscribers. Broadening segmentation criteria may not help if the content is
not relevant or engaging for the audience.
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?
A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policy
Explanation:
A data retention policy allows you to automatically delete records from a
data extension based on a specified time period. This feature can help you maintain a data
extension’s records and comply with data privacy regulations.
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?
A. Use Delayed Delivery
B. Segment email sends by domain.
C. Configure Send Throttling.
Explanation:
Send Throttling is a feature that allows marketers to control the speed and volume of email
delivery over a period of time. Send Throttling can help marketers avoid overwhelming their
subscribers’ inboxes or their own website servers with too many emails at once. Send
Throttling can be configured by specifyingthe number of emails to send per hour or per day.
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?
A. Use the Update Contact a:
B. A Utilize exit criteria for the journey.
C. Ensure the Contact entry mode is No re-entry
Explanation:
Utilizing exit criteria for the journey is a way to simplify the journey that has a
decision split prior to every email send to remove certain subscribers from the journey. Exit
criteria can define when contacts should exit the journey based on specific conditions, such as unsubscribing or making a purchase. This will eliminate the need for multiple decision
splits on the journey canvas.
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?
A. Schedule report and email file to the director.
B. A Schedule report and email the link to download.
C. Schedule report to export as a web page.
Explanation:
By creating the desired “Email Performance by Business Unit” report in Analytics Builder (Intelligence Reports) and configuring its scheduling, you can have Marketing Cloud automatically run it every day and deliver the results as an attachment (CSV or XLS) to the director’s inbox. This method ensures the internal dashboard team receives the raw send data across all business units without manual intervention. Emailing a download link or exporting as a web page would require recipients to log in or navigate elsewhere, whereas sending the file directly guarantees the data arrives on schedule for immediate inclusion in reporting pipelines.
Official Reference:
Configure Report Scheduling and Delivery
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