The marketing team at Northern Trail Outfitters is concerned about its email deliverability
rates over the last three months.
Which remediation tactic should be used to improve deliverability?
A. Increase the frequency of email sending to boost engagement.
B. Broaden segmentation criteria to reach more diverse audiences.
C. Scale back sending for specific ISPs until the issue subsides.
C. Scale back sending for specific ISPs until the issue subsides.
Explanation:
Scaling back sending for specific ISPs until the issue subsides can help
improve deliverability by avoiding spam complaints and hard bounces. Increasing the
frequency of email sending may worsen the deliverability issue by triggering spam filters
and irritating subscribers. Broadening segmentation criteria may not help if the content is
not relevant or engaging for the audience.