Explanation:

This question focuses on the immediate and fundamental steps a marketer must take to track the success of a running Journey Builder campaign. The most basic and necessary action for evaluating email performance within any running journey is to examine the core engagement metrics. These metrics, opens and clicks, are the standard indicators of subscriber interaction with the email content and are readily available in the activity summaries within Journey Builder.

Correct Option: 🏆 Review opens and clicks activity summaries.
➡️ Reviewing the opens and clicks activity summaries is the most direct and necessary initial step to evaluate the performance of emails within a journey.
➡️ These summaries provide real-time, fundamental engagement metrics right within the Journey Builder interface.
➡️ Opens confirm the email was delivered and viewed, while clicks indicate successful subscriber engagement with the content and calls-to-action (CTAs).
➡️ While other options may be part of a full evaluation, checking these basic performance indicators is the immediate, essential action to gauge how well the email content is performing.

Incorrect Options: ❌

A. Define a goal for each journey.
Defining a goal is a setup step, not an evaluation step. A goal should be defined before the journey is activated to measure the ultimate business objective (e.g., "Purchase Completed"). While crucial for long-term ROI, defining a goal does not, by itself, tell the marketer how the journey is currently performing; only the tracking data (like opens and clicks) can do that.

C. Export the journey email analytics.
Exporting the analytics is a step for detailed, external analysis or dashboarding, not the initial action for evaluation. A marketer must first review the analytics (which are viewable in the UI) before deciding if an export is necessary. Exporting is more time-consuming and unnecessary if a quick check of the basic engagement metrics confirms performance is on track.

Reference: 📄
Salesforce Help: Track Journey Performance

Explanation:

📝 Summary
This question deals with sender authentication and "From Address" management. Before an email can be sent from Marketing Cloud, the "From Address" (both the domain and the specific email address) must be verified and authenticated by an administrator. This is a security and deliverability measure to prevent spoofing.

✅ Correct Option

A. From Address Management:
This is the central hub where administrators register, verify, and manage all the email addresses that can be used as the "From Address" in emails. When a marketer is selecting a "From Address" in an email, the dropdown list is populated directly from the addresses verified in this specific section.

❌ Incorrect Options

B. Send Classifications:
This area is used to define the type of send (e.g., "Transactional" vs. "Commercial") and link it to a specific IP address or Delivery Profile. It does not contain the list of verified "From Addresses." You select a "From Address" within a Send Classification, but you don't manage the master list there.

C. Domain SSL Certificates:
This is related to the security of the domain itself for purposes like securing Cloud Pages (microsites) and enabling HTTPS. It is part of the domain authentication process but is separate from the management of individual, verified "From Addresses" like "newsletter@yourcompany.com".

🔗 Reference
Salesforce Help: Verify a From Address

Explanation:

This question addresses how Marketing Cloud handles invalid email addresses before a send, specifically those with malformed domains. The issue wasn't that the emails bounced after sending, but that they were never sent in the first place. The system has a feature that proactively checks and removes invalid addresses during the preparation of a send.

✅ Correct Option

C. List Detective:
This is the correct feature. List Detective automatically scans your sending lists for invalid or potentially problematic email addresses, including those with malformed domains (like "gmail.com"). It identifies these addresses during the send preparation process and suppresses them, preventing the send attempt and protecting your sender reputation. This explains why the send count was lower than the target audience.

❌ Incorrect Options

A. Bounce Mail Management:
This feature manages what happens after an email is sent and the receiving server returns a bounce message (e.g., "mailbox full" or "user unknown"). It classifies bounces and can automatically suppress addresses. Since the emails with "gmail.com" were never attempted, Bounce Management is not the cause.

B. Auto-Suppression Lists:
These are lists that Marketing Cloud maintains and uses automatically to suppress addresses, such as those that have previously hard-bounced or been marked as spam. While related to suppression, the specific, proactive validation of a malformed domain is the direct function of the List Detective.

🔗 Reference:
Salesforce Help: List Detective

Explanation:

Spam complaints harm sender reputation, so addressing repeat complainers is critical in Salesforce Marketing Cloud. For a subscriber consistently marking emails as spam, the marketer needs a solution to exclude them from future commercial sends while adhering to compliance and maintaining list integrity.

Correct Option: ✅ B. Add the subscriber to the auto-suppression list
The auto-suppression list blocks specific email addresses from receiving commercial emails across campaigns.
It’s designed for cases like repeat spam complaints, ensuring compliance with CAN-SPAM regulations.
This method is reversible and targeted, preserving the subscriber’s data in All Subscribers.

Incorrect Options:

❌ A. Use the complaint exclusion list on future sends:
There’s no specific “complaint exclusion list” in Marketing Cloud; this is a misleading option, as suppression is handled via auto-suppression lists.

❌ C. Delete the subscriber from All Subscribers:
Deleting removes the subscriber entirely, which may not be ideal if they could engage with non-commercial emails or if data retention is needed.

Reference:
Auto-Suppression Lists

Explanation:

In Salesforce Marketing Cloud, a filtered data extension pulls a specific audience based on set criteria, but sometimes a marketer needs a smaller subset for a send without altering the original data. The goal is to apply temporary, additional filters for one-off targeting while keeping the original data extension intact for future use.

Correct Option: ✅ B. Use the Split option to temporarily add additional filter criteria
The Split option in Journey Builder or Email Studio allows marketers to apply temporary filters to a data extension for a specific send without modifying the source.
It creates a temporary segment based on additional criteria, perfect for one-time targeting.
This approach is efficient, preserving the original filtered data extension.

Incorrect Options:

❌ A. Copy the filtered data extension and add additional filter criteria:
Copying creates a new, separate data extension, which is unnecessary for a one-time send and increases data management overhead.

❌ C. Copy the data filter and build a new data extension with additional filter criteria:
This also creates a permanent new data extension, which is overkill for temporary segmentation and complicates maintenance.

Reference:
Salesfroce Help: Data Extensions