Marketing-Cloud-Email-Specialist Exam Questions With Explanations

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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions 2025

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Salesforce Spring 25 Release
160 Questions
4.9/5.0

A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from. Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A. From Address Management

B. Send Classifications

C. Domain SSL Certificates

A.   From Address Management

Explanation:

The marketer should go to From Address Management to see a list of all email addresses and domains that are verified for sending1. From Address Management is a feature that allows the marketer to manage, verify, and import email addresses and domains that are used as From addresses in email sends1. The marketer can search, filter, and sort the verified email addresses and domains by status, type, and send ability. The marketer can also add new email addresses or domains, send verification emails, set send able or non sendable addresses, and delete unneeded addresses1.

Send Classifications is not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Send Classifications is a feature that allows the marketer to define the settings and attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM classification, andpriority2. The marketer can use send classifications to choose from a list of verified email addresses or specify a custom email address as the From address, but they cannot see or manage all the verified email addresses and domains in send classifications.

Domain SSL Certificates is also not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Domain SSL Certificates is a feature that allows the marketer to enable SSL encryption for their custom domains, which can improve their email security and deliverability. The marketer can use domain SSL certificates to apply SSL encryption to their authenticated or private domains that are used as From addresses, but they cannot see or manage all the verified email addresses and domains in domain SSL certificates.

Official Reference:

1: From Address and Domain Verification Checklist - Salesforce
2: Send Classifications - Salesforce : Domain SSL Certificates - Salesforce

Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extract

A.   SQL activity using data views

Explanation:

Data Views in Marketing Cloud store historical engagement data (opens, clicks, bounces, etc.) for up to 6 months (or longer if archived). By writing an SQL Query against these Data Views (e.g., _Open, _Click), NTO can compare year-over-year engagement metrics.

Why Not the Others?

B. Audit Trail Extract: Tracks user/admin actions (e.g., logins, edits) but not subscriber engagement.

C. Tracking Data Extract: Provides raw data exports but requires manual setup and lacks the flexibility of SQL for analysis.

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed. What is the first action that should be taken to make the edits?

A. Un share the email.

B. Withdraw email approval.

C. Cancel send using email.

B.   Withdraw email approval.

Explanation:

Withdraw email approval is the first action that should be taken to make the edits. Withdraw email approval is a feature that allows you to revoke the approval status of an email and make changes to it. You can use this feature if you need to update an approved email before sending it or sharing it with other business units. Un share the email is not necessary if you want to make edits to the email, and it may affect the access of other business units. Cancel send using email is not relevant if you have not scheduled or sent the email yet.

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?

A. Mobile Responsive

B. Responsive Aware

C. Mobile Aware

C.   Mobile Aware

Explanation:

Mobile Aware is an email design technique that uses a single-column layout, large fonts, clear calls to action, and minimal images to optimize the email for mobile devices. Mobile Aware is the easiest and quickest way to create mobile-friendly emails, as it does not require any coding or media queries.

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status. Which three tools should be used to segment this data?

A. SQL Query, Filter Definition, Journey Builder Entry Source

B. Journey Builder Entry Source, Filter Definition, Segment Builder

C. SQL Query, Decision Split, Data Designer

A.   SQL Query, Filter Definition, Journey Builder Entry Source

Explanation:

A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camper in the last week and exclude those who have a ‘silver status’. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to the data extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.

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