Marketing-Cloud-Email-Specialist Exam Questions With Explanations

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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions 2025

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21604 already prepared
Salesforce Spring 25 Release18-Sep-2025
160 Questions
4.9/5.0

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?

A. Mobile Responsive

B. Responsive Aware

C. Mobile Aware

C.   Mobile Aware

Explanation:

Mobile Aware is an email design technique that uses a single-column layout, large fonts, clear calls to action, and minimal images to optimize the email for mobile devices. Mobile Aware is the easiest and quickest way to create mobile-friendly emails, as it does not require any coding or media queries.

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?

A. Use a Guided Send toperform a test send to Internal users using subscriber data.

B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

C.   Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

Explanation:

Using Preview and Test, selecting a targeted subscriber, and sending the email to internal team members is what NTO should do to build confidence in its dynamic email capabilities. Preview and Test is a feature that allows you to preview how your email will look for different subscribers based on their data and personalization. You can also send a test email to yourself or other internal team members to verify the content and functionality of your email. Using a Guided Send to perform a test send to internal users using subscriber data would also work, but it would consume tracking data and affect reporting. Using CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs would not be feasible or efficient.

NorthernTrail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request?

A. Sender Profile

B. Delivery Profile

C. Send Classification

B.   Delivery Profile

Explanation:

To use a specific IP address and a subdomain for transactional emails, you need to configure a Delivery Profile.

A Delivery Profile determines:

The sending IP address or IP Pool
The sending domain (subdomain)
Header and footer options for the email send

This is where you configure the order subdomain (e.g. orders.YourBrand.com) and assign the dedicated or specific IP address you want to use for sending transactional emails.

When performing a send (either through Send Classification or manually), Marketing Cloud references the Delivery Profile to know which IP and domain to use.

❌ Why the other options are incorrect:

A. Sender Profile
→ Incorrect. A Sender Profile defines:

“From Name”
“From Email Address”
“Reply-To Email Address”

But not the sending IP or subdomain used on the backend for delivery.

C. Send Classification
→ Incorrect. Send Classification ties together:

A Sender Profile
A Delivery Profile

While you’d assign your Delivery Profile to a Send Classification (especially for transactional sends), it’s the Delivery Profile itself where you actually set up the IP address and subdomain.

So, the correct place to configure the IP and subdomain is the Delivery Profile, which is then referenced in your Send Classification.

📚 Salesforce Reference:
“Delivery Profiles define the delivery information for a send, including the dedicated IP, header, and subdomain used for sending the email.”

Sources:
Salesforce Help: Marketing Cloud Send Flow

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?

A. Subject and Preheader Validation

B. Content Detective

C. Subscriber Preview and test Send

A.   Subject and Preheader Validation

Explanation:

Subject and Preheader Validation is a feature in Marketing Cloud that checks for common errors (like placeholder text, excessive length, or unwanted phrases) in the subject line and preheader before sending an email. If configured, it would flag [For APPROVAL] as an issue and warn the user before deployment.

Why Not the Others?

B. Content Detective scans for broken links, images, or rendering issues but does not specifically validate subject lines.

C. Subscriber Preview and Test Send allows manual review and testing but does not automatically warn about problematic text in subject lines.

Since the issue involves an unapproved placeholder in the subject line, Subject and Preheader Validation is the best solution to prevent such mistakes.

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview $ Test Content Personalization option should be used?

A. Based on Recipient test Data Extension

B. Based on Subscriber Preview List or Data Extension

C. Based on Preview

B.   Based on Subscriber Preview List or Data Extension

Explanation:

Based on Subscriber Preview List or Data Extension is a Preview & Test Content Personalization option that allows marketers to preview how an email will look for different subscribers based on their personalization attributes and dynamic content rules. Marketers can select a list or data extension that contains the subscribers they want to preview, and then use the arrows or search function to navigate through the different previews.

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Salesforce Marketing Cloud Email Specialist – Frequently Asked Questions

The Salesforce Marketing Cloud Email Specialist certification validates your ability to create, manage, and analyze email marketing campaigns within Marketing Cloud. It proves your expertise in using tools like Email Studio, Content Builder, Journey Builder, and subscriber management best practices.
This exam is ideal for digital marketers, email specialists, campaign managers, and anyone responsible for designing, executing, or optimizing email campaigns on Salesforce Marketing Cloud. It’s also recommended for those wanting to validate their hands-on skills in email marketing strategy and execution.
There are no formal prerequisites. However, Salesforce recommends at least 6 months of hands-on experience using Marketing Cloud Email Studio and related features. A strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance will help.
The exam consists of multiple-choice and multiple-select questions. It is proctored online or at a test center, ensuring a secure environment.
The exam includes 60 scored questions (plus a few unscored ones) with a 90-minute time limit. The passing score is around 65%.
You can take the exam either online with a proctor or at a Pearson VUE test center. Online proctoring is convenient for those who prefer testing from home.
  • Email marketing best practices & deliverability
  • Subscriber data management (lists & data extensions)
  • Content creation and design using Content Builder
  • Journey Builder basics
  • Tracking, reporting, and analytics
  • Basic AMPscript and SQL knowledge
If your internet connection drops, the exam will pause. You can reconnect and continue, but repeated interruptions may cause disqualification. Salesforce recommends using a wired connection and testing your setup beforehand.

AMPscript: Used inside emails and landing pages for personalization, conditional logic, and dynamic content.

SQL: Used in Automation Studio to query and segment subscriber data stored in data extensions.

In the exam, AMPscript questions test personalization, while SQL focuses on segmentation and targeting.

Yes! salesforceking.com offers free study guides specifically tailored for the Marketing Cloud Email Specialist exam, covering key topics and exam tips.
Absolutely. salesforceking.com provides a wide range of practice questions that mirror the real exam format, helping you assess your readiness and identify weak areas.
Yes, you’ll find full-length mock exams on salesforceking.com that simulate the actual exam experience, including time limits and question styles.
While Salesforce Trailhead provides official modules, salesforceking.com offers exam-focused content, practice tests, cheat sheets, and community-driven insights that are more directly aligned with exam preparation.
Yes. The team at salesforceking.com regularly updates guides, practice exams, and study materials to reflect Salesforce’s latest exam outlines and release changes.
After passing, add “Salesforce Certified Marketing Cloud Email Specialist” to your LinkedIn profile and resume. Share your achievement on social media, highlight it on your salesforceking.com profile, and apply your skills in projects to back up your credential with real experience.
If you fail, you can retake after 1 day for your first retake. For subsequent retakes, you must wait 14 days between attempts. Salesforce allows a maximum of 3 attempts per release cycle.