Explanation:

This question focuses on identifying subscribers who were part of a target audience but did not actually have an email sent to them. This can happen due to suppression lists, data issues, or other factors. The key is to find a tool that provides a list of these specific subscribers for analysis or remediation, rather than just aggregate counts or sent data.

✅ Correct Option

C. Not Sent Tracking Extract:
This is the correct tool for this specific request. The Not Sent Tracking Extract is a file-based data extract that generates a list of individual subscribers who were targeted but did not receive the send. It provides the subscriber-level data (like Subscriber Key) needed to identify exactly who was missed, which is essential for the detailed reporting NTO requires.

❌ Incorrect Options

A. _sent Dataview:
This Data View contains information only about subscribers who were successfully sent an email. It is designed to track engagement (opens, clicks) for those who received the message. It does not contain any records for subscribers who were not sent the email, making it useless for this specific reporting need.

B. 'Subscribers Not Sent To' report:
While this name sounds correct, it is a distractor. There is no standard out-of-the-box report with this exact name in Marketing Cloud that provides a subscriber list. Standard reports typically show aggregate metrics, not a detailed list of subscribers, which is what the question asks for.

🔗 Reference
Salesforce Help: Create a Tracking Extract

Explanation:

A. Multi-Step Journey
A Multi-Step Journey in Journey Builder is a powerful tool designed for complex, personalized, or behavior-driven marketing automation. It enables marketers to trigger messages based on interactions, data changes, or subscriber behaviors. While effective for triggered campaigns or onboarding flows, it is not the ideal solution for a simple scheduled newsletter. Journeys add unnecessary complexity in this case, as the requirement is only to send to one audience plus a seed list on a recurring basis.

B. User-Initiated Send ✅
User-Initiated Sends are designed specifically for recurring or scheduled sends to defined audiences. They allow marketers to select one or multiple data extensions, apply seed lists, and schedule the send at specific intervals. Since NTO wants to send a weekly newsletter to one subscriber group and include a partner seed list, a User-Initiated Send is the most efficient choice. It balances simplicity with flexibility, ensuring the right groups receive the communication without requiring complex automation.

C. Automation Studio Email Activity
Automation Studio provides advanced tools for building automated workflows that might include data imports, segmentation, or triggered email sends. An Email Activity within Automation Studio can send emails on a scheduled basis, but setting it up requires building the automation workflow first. While this could technically achieve the weekly newsletter send, it is more complex than necessary. User-Initiated Sends are the purpose-built feature for this task, making Automation Studio less suitable in this scenario.

Correct Answer: B – User-Initiated Send

Reference: User-Initiated Send Overview

Explanation:

Even though Reply Mail Management (RMM) is not enabled in Northern Trail Outfitters' account, unsubscribe activity can still be attributed to it because of the List-Unsubscribe header.

Here’s how it works:

1. List-Unsubscribe is an email header automatically included by Marketing Cloud (unless explicitly disabled).
2. It allows email clients (like Gmail, Outlook, Apple Mail) to display a built-in “Unsubscribe” button in the UI.
3. When a user clicks that unsubscribe option, it triggers an unsubscribe action — and this can be reported in Marketing Cloud as a Reply Mail Management unsubscribe, even if RMM isn’t configured.

So, when NTO sees unsubscribe reasons tied to RMM, it's often due to email clients using the List-Unsubscribe mechanism, which routes the request through SMTP headers, not through your normal unsubscribe forms.

❌ Why the other options are incorrect:

B. Profile Center Unsubscribe
→ Incorrect. This refers to subscribers manually visiting the Profile Center page and opting out. It would not be labeled as RMM-related.

C. Universal Unsubscribe
→ Incorrect. This applies to global opt-outs and doesn’t involve RMM or email header interactions.

📚 Salesforce Reference:

Even without enabling Reply Mail Management, List-Unsubscribe headers are present in Marketing Cloud emails and may trigger unsubscribes that are recorded under the Reply Mail Management category.

Salesforce Help: List-Unsubscribe Header
Salesforce Help: Reply Mail Management Overview

Explanation:

A dedicated IP address in Marketing Cloud is typically recommended (or required) when an organization has high sending volumes, generally over 250,000 emails per month. The key differentiator is:

Control over sender reputation: A dedicated IP ensures that your deliverability is based on your own sending behavior, not shared with others.
High volume senders benefit more from dedicated IPs because they send frequently enough to establish and maintain a good sender reputation.

If you send less than that, you may not generate enough consistent volume to properly “warm up” and maintain a dedicated IP reputation, making a shared IP pool more appropriate.

❌ Why the other options are incorrect:

A. Requirement to have Custom URLs on Cloud Pages
→ Incorrect. Custom CloudPage URLs are tied to branding domains and SSL certs, not IP types.

B. Requirement to have Custom URLs on images hosted in Marketing Cloud
→ Incorrect. Image URLs can be customized using branding domains, but this does not require a dedicated IP. Image hosting and URL branding are unrelated to IP reputation or allocation.

📚 Salesforce Reference:

Customers sending 250,000+ emails per month are generally advised to use a dedicated IP to establish a reliable sender reputation and ensure deliverability.

Salesforce Help: Dedicated vs Shared IP Address
Salesforce Best Practices for IP Warming

Explanation:

Content Builder Approvals in Marketing Cloud ensures emails get reviewed before sending, locking approved content to prevent unauthorized changes. For shared emails across business units, editing requires reverting the approval status first. This maintains compliance while allowing necessary updates, after which re-approval is needed before any send.

Correct Option: ✅ B. Withdraw email approval
Withdrawing approval unlocks the email for edits in Content Builder, even if shared across business units.
It's the direct first step to enable modifications without affecting shares or sends.
Post-withdrawal, the team can revise content and resubmit for approval to ensure quality control.

Incorrect Options:

❌ A. Unshare the email:
Unsharing removes access for other business units but doesn't unlock editing in the original unit; approval status still blocks changes.

❌ C. Cancel send using email:
This only stops scheduled sends and doesn't address editing approved content—it's irrelevant if no send is active.

Reference:
Content Builder Approvals Considerations