Marketing-Cloud-Account-Engagement-Consultant Practice Test
Updated On 18-Sep-2025
244 Questions
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect
custom field:: engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank::
Action if:: Add to List
C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect
custom field :: engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank ::
Action if:: Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect
custom field :: engagement:: engaged :: Action of:: Remove from list
D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
Create an automation rule: Prospect webinar is attended webinar AND Prospect custom
field [Engagement] is engaged | Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
Explanation:
To meet both conditions, LenoxSoft should use an automation rule to detect when the Engagement field is blank and then add those prospects to a list, which will serve as the entry point into the Training Engagement Program. Then, they should use a dynamic list that removes prospects if two criteria are met: they have successfully registered for the webinar and their Engagement custom field is set to “Engaged.” Dynamic lists update in real time, which is crucial for removing the right prospects automatically and immediately. This approach ensures both precision in targeting and automation in maintenance.
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.
They want to integrate this form with Marketing Cloud Account Engagement and the
following requirements:
• Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
• Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
A. Maintain the current form
B. Use another third-party form
C. Set up a form handler
D. Replace with a Marketing Cloud Account Engagement form
Explanation:
The best strategy to meet LenoxSoft’s goals is to replace the existing Salesforce web-to-lead form with a native Marketing Cloud Account Engagement form. This option allows direct tracking of form views and submissions, which supports segmentation based on engagement activity. Additionally, using Marketing Cloud Account Engagement forms natively helps prevent duplicates by leveraging built-in deduplication logic, which checks for existing prospects based on email address before creating new records. Other options like third-party forms or form handlers may provide partial functionality but lack the seamless deduplication and behavioral tracking integration that native forms offer. Thus, Option D is the optimal choice.
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses. What method should be used to only add valid email addresses to their list moving forward?
A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Use the list to send a permission pass email and remove all hard bounces.
Explanation:
To ensure only valid and engaged email addresses are added to the monthly newsletter list, LenoxSoft should implement a double opt-in process, which is best achieved by sending an autoresponder with a confirmation link (Option A). This method prompts the user to confirm their subscription by clicking the link, effectively verifying that the email address is functional and that the recipient is interested in receiving future communications. It also helps filter out bots, typos, or fake addresses. Compared to relying on manual confirmation or post-subscription actions, this approach is scalable, compliant with best practices, and enhances email deliverability.
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
A. Develop dynamic content based on lead fields.
B. Convert all existing leads into contacts to tie to accounts.
C. Identify attributes of the key accounts they want to target.
D. Create all contacts as campaign members in one campaign.
Explanation:
The foundation of any successful account-based marketing (ABM) strategy lies in clearly identifying and defining the key accounts that align with the company's strategic goals. Choosing option C—"Identify attributes of the key accounts they want to target"—is essential because it allows LenoxSoft to focus their efforts on high-value organizations that are most likely to convert. These attributes might include company size, industry, revenue, location, or buying behavior. By segmenting and profiling target accounts upfront, LenoxSoft can then personalize campaigns, align sales and marketing outreach, and tailor content effectively. Without this step, the ABM strategy lacks focus and measurable impact.
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer"). What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
Explanation:
To ensure the Account Engagement UI matches each BU’s language preferences, administrators should use Salesforce User Sync. This process syncs users from Salesforce into Account Engagement, inheriting attributes like language and profile. Since the Salesforce user profiles already reflect each BU (e.g., "France Marketer"), syncing ensures consistency in UI experience. Manual user creation or CSV import lacks the automation and accuracy of User Sync. Answer D provides the most scalable and integrated approach, especially for multilingual, multi-BU organizations like LenoxSoft.
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