Marketing-Cloud-Account-Engagement-Consultant Practice Test
244 Questions
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect
custom field:: engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank::
Action if:: Add to List
C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect
custom field :: engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank ::
Action if:: Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect
custom field :: engagement:: engaged :: Action of:: Remove from list
D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
Create an automation rule: Prospect webinar is attended webinar AND Prospect custom
field [Engagement] is engaged | Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
Explanation:
To meet both conditions, LenoxSoft should use an automation rule to detect when the Engagement field is blank and then add those prospects to a list, which will serve as the entry point into the Training Engagement Program. Then, they should use a dynamic list that removes prospects if two criteria are met: they have successfully registered for the webinar and their Engagement custom field is set to “Engaged.” Dynamic lists update in real time, which is crucial for removing the right prospects automatically and immediately. This approach ensures both precision in targeting and automation in maintenance.
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