Marketing-Cloud-Account-Engagement-Consultant Practice Test
Updated On 18-Sep-2025
244 Questions
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
A. One each type
B. Many, but only Salesforce
C. One
D. There are no restrictions about that
Explanation:
Account Engagement supports only one active CRM connector at a time. The platform is tightly integrated with Salesforce, and although other CRM connectors existed in the past, Salesforce is now the primary focus. Having a single active connector simplifies sync management, user sync, and field mapping. Attempting to use multiple connectors simultaneously could cause data integrity issues and is not supported. Answer C reflects this limitation and aligns with current platform architecture best practices for reliable data synchronization.
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified. What should be configured to assign qualified leads as requested?
A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
B. Create a completion action to assign to a group when the prospect reaches a score of 100.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a lead queue when a high-value form is submitted.
Explanation:
The marketing team uses complex criteria to qualify leads, making automation rules the best solution. These rules can use multiple conditions (score, form submission, etc.) and perform assignment actions. Assigning to a user group allows a pool of reviewers to manage leads before routing them to reps. Completion actions are not criteria-based, making them less flexible. Queues are more suitable for team-based workflows, but in this case, assigning to a group ensures proper review. Option C meets the need for rule-based, centralized lead qualification.
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned. How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Explanation:
Automation rules are ideal for evaluating multiple criteria, such as form completion and geographic location. In this case, creating a rule that checks for submission of the Product Interest form and that the country equals "United States" ensures only qualified leads are assigned. This prevents irrelevant leads from being passed to sales, reducing manual filtering. Completion actions can't include conditional logic, making them unsuitable here. Option B offers a precise, automated, and scalable way to manage lead qualification based on location.
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Marketing Cloud Account Engagement?
A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Explanation:
Marketing Cloud Account Engagement allows up to 50 scoring categories. Scoring categories enable marketers to break down prospect scores into specific interest areas, such as products or To automatically include satisfied customers (rating >8) into an engagement program, the best method is using a custom object mapped to the Salesforce Case object. This lets Account Engagement access satisfaction ratings linked to prospects. A dynamic list can then query the custom object for satisfaction ratings over 8. The dynamic list is used as the entry list in the engagement program. This method ensures only real-time, qualifying prospects are included. Option B aligns with platform capabilities for automation and syncing data from custom Salesforce objects.
How many Scoring Categories is it possible to create
A. 25
B. 100
C. 15
D. 50
Explanation:
Marketing Cloud Account Engagement allows up to 50 scoring categories. Scoring categories enable marketers to break down prospect scores into specific interest areas, such as products or services. This enhances lead qualification and segmentation. While default scoring offers a single score, categories give nuanced insights. Exceeding the limit isn't possible, so strategic planning is necessary. Answer D is correct based on system limits, making it important to prioritize which interactions are most valuable when assigning scoring categories across the platform.
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