Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.
They want to integrate this form with Marketing Cloud Account Engagement and the
following requirements:
• Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
• Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
A. Maintain the current form
B. Use another third-party form
C. Set up a form handler
D. Replace with a Marketing Cloud Account Engagement form
D. Replace with a Marketing Cloud Account Engagement form
Explanation:
The best strategy to meet LenoxSoft’s goals is to replace the existing Salesforce web-to-lead form with a native Marketing Cloud Account Engagement form. This option allows direct tracking of form views and submissions, which supports segmentation based on engagement activity. Additionally, using Marketing Cloud Account Engagement forms natively helps prevent duplicates by leveraging built-in deduplication logic, which checks for existing prospects based on email address before creating new records. Other options like third-party forms or form handlers may provide partial functionality but lack the seamless deduplication and behavioral tracking integration that native forms offer. Thus, Option D is the optimal choice.