Explanation:

Before syncing Salesforce records to Marketing Cloud Account Engagement, custom fields must be manually created and mapped within Account Engagement to match those in Salesforce. This step ensures that important data from the leads and contacts is properly aligned and visible during sync. Without setting up these custom fields, relevant information like job function or lead source may not appear in Pardot, limiting segmentation, scoring, and personalization. Once fields are in place, syncing can proceed with full data visibility and utility.

Explanation:

The best strategy to meet LenoxSoft’s goals is to replace the existing Salesforce web-to-lead form with a native Marketing Cloud Account Engagement form. This option allows direct tracking of form views and submissions, which supports segmentation based on engagement activity. Additionally, using Marketing Cloud Account Engagement forms natively helps prevent duplicates by leveraging built-in deduplication logic, which checks for existing prospects based on email address before creating new records. Other options like third-party forms or form handlers may provide partial functionality but lack the seamless deduplication and behavioral tracking integration that native forms offer. Thus, Option D is the optimal choice.

Explanation:

When importing prospects into Marketing Cloud Account Engagement (Pardot), users have a few important capabilities that support lead management. Assigning prospects to an existing user (A) ensures that the leads are directed to the right sales or marketing representative for follow-up. This is crucial for timely engagement and maintaining accountability. Additionally, users have the option to undelete matching prospects from the Recycle Bin (D), which allows previously deleted prospects to be restored if they match new imports. This avoids unnecessary duplication and ensures data consistency. These two actions streamline the lead import process while preserving historical context.

Explanation:

For a nurture campaign targeting cold leads, the Engagement Program manages the email flow. To support specific actions, such as creating call campaigns for those who click and sending non-engagers to the Recycle Bin, use a combination of: (1) Marketing Campaigns for tracking and influence attribution, (2) Static Lists to segment based on CTA engagement, and (3) custom automation actions to assign or recycle leads based on behavior. This workflow supports a structured nurture-to-action funnel.

Explanation:

When importing leads and contacts into Marketing Cloud Account Engagement (Pardot)—especially in an environment that allows multiple prospects with the same email address—the most reliable and precise method is to match records by CRM ID. This ensures that each imported prospect is directly linked to the correct Salesforce Lead or Contact record, even if duplicates exist. Matching by email address would create ambiguity and possibly associate a prospect with the wrong record. CRM ID (Salesforce's unique record ID) removes this uncertainty, enabling exact linkage and preventing data syncing errors between Pardot and Salesforce during and after the import.