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A brand is planning to re-platform their existing website onto B2C Commerce. As part of there-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.

After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

A. Salesforce Core Platform/Identity

B. Salesforce CDP

C. Salesforce Marketing Cloud

D. Salesforce B2C Commerce

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns. Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

A. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

B. When multiple brands are operated in a single org, the native relationship betweenBusiness, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.

C. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

D. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

A customer has been using Marketing Cioud with their existing (non-Salesforce) ecommerce site for more than 3 years and is now implementing Service Cloud to help improve the quality of support given to their customers. While Service Cloud will be integrated with the ecommerce site and they want to use many Marketing Cloud Connect features, the customer is insisting on continuing to use the existing integration between the ecommerce site and Marketing Cloud until they move to Salesforce B2C Commerce (planned for the coming 2 years).

Which two concerns should the Solution Architect raise with the customer considering the approach they want to take?

Choose 2 answers

A. Additional Matching rules will need to be implemented in Service Cloud to ensure identities are merged before messaging in Marketing Cloud.

B. Email tracking for messages sent from theecommerce site will not be replicated via Marketing Cloud Connect and therefore will not be visible to the Service Agents.

C. Journey Builder will need to be used to update the Contact Key directly in Marketing Cloud to ensure the existing ecommerce siteintegration can continue to be used.

D. Contacts may be duplicated in Marketing Cloud during the transition phase, and additional work may be required to merge identities at a later date.

An organization wants to avoid sending post-purchase review emails until acustomer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.

What should the company do to leverage its Salesforce product suite and optimize the open rates for its post-purchase emails?

A. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days forshipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

B. Use Salesforce Order Management to add the customer to a Marketing Cloud post- purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

C. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

D. Use Salesforce Order Management to add the customer to a Marketing Cloud post- purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross- cloud data mapping design that makes use of the strengths of each platform.

Which two recommendations should a Solution Architect include to the design? Choose2 answers

A. Document the data type and size constraints in each system to ensure entities are mapped correctly.

B. Use an integration tool so there is no need to consider data mapping as part of the design.

C. Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.

D. Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.