A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.

Which two Marketing Cloud implementation recommendations shoulda Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?

Choose 2 answers

A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customeremail addresses as a multi-cloud customer identifier.

B. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

C. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.

D. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customerregisters or places an order via the storefront.

A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store.

What flowshould a Solution Architect suggest to facilitate this request'

A. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management.

B. B2C Commerce exports the order to Service Cloud. Service Cloud passes the order information to Salesforce Order Management. Once the order is picked up by the customer, Salesforce Order Management updates the final status in Service Cloud.

C. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloudsends the final status to B2C Commerce.

D. B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time. Once the order is picked up by the customer, Service Cloud sends the final status to Salesforce Order Management and B2C Commerce.

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a givenmonth. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A. Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

B. Store in a Marketing Cloud Data Extension, and use theMarketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

C. Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

D. Store as records inSalesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mappedthe requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.

UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.

What should the Solution Architect recommend in order to align with the executive team's request7

A. Build and test the functionality across all clouds at once and deploy to production at the end of the three years.

B. Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.

C. Reduce the overall timeline by removing most non-functional requirements around reliability and performance.

D. A multi-phased approach with functionality across all clouds delivered to production in each phase.

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track howsuccessful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.

What are two reasons a connected B2C Solution can add value to the company? Choose 2 answers

A. Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku

B. Allows agents to more easily access customer data to better support customers when they call in

C. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

D. Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents