A sales representative is preparing a presentation to showcase the value proposition of their solution to a prospect.
What should be the main objective of this presentation?
A. To provide an in-depth analysis of the prospect's competitors and market trends
B. To build credibility with the prospect using their public speaking skills and professional appearance
C. To communicate how the solution addresses the prospect's pain points and needs, and delivers tangible return on investment (ROI)
C. To communicate how the solution addresses the prospect's pain points and needs, and delivers tangible return on investment (ROI)
Explanation: The main objective of a value proposition presentation is to show the prospect how the solution can solve their problems, fulfill their needs, and provide them with benefits that outweigh the costs. A value proposition presentation should highlight the unique features and advantages of the solution, as well as quantify the expected outcomes and ROI for the prospect.