Salesforce-Sales-Foundations Practice Test

Salesforce Spring 25 Release
126 Questions

A sales representative wants to improve the overall health of their pipeline.
Why is it important to take a strategic approach to prospecting?

A. Reduce non-selling administrative efforts.

B. Improve efficiency and return on investment.

C. Increase the number of customer engagements.

B.   Improve efficiency and return on investment.

Explanation: Prospecting is the process of identifying and reaching out to potential customers who are likely to buy your product or service. Taking a strategic approach to prospecting means having a clear plan, criteria, and method for finding and qualifying prospects. This can help improve the overall health of the pipeline, as it ensures that the sales representative is focusing on the most valuable and relevant opportunities, and not wasting time and resources on unqualified or uninterested leads. A strategic approach to prospecting can also improve the efficiency and return on investment of the sales process, as it can increase the conversion rate, shorten the sales cycle, and reduce the cost of acquisition.

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