Northern Trail Outfitters Is planning to build a consent form to record customer authorization for marketing purposes. What should a data architect recommend to fulfill this requirement?
A.
Use custom fields to capture the authorization details.
B.
Create a custom object to maintain the authorization.
C.
Utilize the Authorization Form Consent object to capture the consent.
D.
Use AppExchange solution to address the requirement.
C.
Utilize the Authorization Form Consent object to capture the consent.
Explanation:
The standard Authorization Form Consent object is specifically designed for this purpose because it: 1) Provides complete consent tracking capabilities; 2) Supports compliance requirements like GDPR; 3) Integrates with Marketing Cloud; and 4) Maintains audit trails. Custom fields (A) lack the comprehensive features needed for consent management. Custom objects (B) require building functionality that already exists. AppExchange (D) is unnecessary when native solutions exist. The Authorization Form Consent object enables: 1) Recording consent dates and versions; 2) Tracking revocation of consent; 3) Managing multiple consent types; and 4) Generating compliance reports. This solution properly handles: a) Capture of consent details (what was consented to); b) Legal basis for processing; c) Consent expiration management; and d) Relationship to the customer record. Using the standard object ensures NTO benefits from Salesforce's ongoing enhancements to consent management features and maintains compatibility with other compliance-related functionality. The solution supports both current requirements and future scalability as privacy regulations evolve.