Universal Containers (UC) has a Salesforce instance with over 10.000 Account records. They have noticed similar, but not identical. Account names and addresses. What should UC do to ensure proper data quality?
A.
Use a service to standardize Account addresses, then use a 3rd -party tool to merge Accounts based on rules.
B.
Run a report, find Accounts whose name starts with the same five characters, then merge those Accounts.
C.
Enable Account de -duplication by creating matching rules in Salesforce, which will mass merge duplicate Accounts.
D.
Make the Account Owner clean their Accounts' addresses, then merge Accounts with the same address.
A.
Use a service to standardize Account addresses, then use a 3rd -party tool to merge Accounts based on rules.
Explanation:
Proper data quality requires standardized data before deduplication. Using external services ensures accurate standardization (e.g., address formats), significantly enhancing accuracy during merging. Third-party tools automate deduplication based on custom rules for precision. Manual methods (Option D) or simplistic merging based on characters (Option B) are error-prone. Salesforce mass merges via matching rules (Option C) lack standardization precision. External standardization combined with automated merging tools is ideal for large-scale, reliable data quality management.