Universal Containers (UC) is using Salesforce Sales & Service Cloud for B2C sales and customer service but they are experiencing a lot of duplicate customers in the system. Which are two recommended approaches for UC to avoid duplicate data and increase the level of data quality?
A.
Use Duplicate Management.
B.
Use an Enterprise Service Bus.
C.
Use Data.com Clean
D.
Use a data wharehouse.
A.
Use Duplicate Management.
C.
Use Data.com Clean
Explanation:
A (Use Duplicate Management) leverages Salesforce's built-in tools, such as Matching Rules and Duplicate Rules, to identify, prevent, and manage duplicate records proactively.
C (Use Data.com Clean) provides ongoing data enrichment and cleansing services, automatically identifying and eliminating duplicates and ensuring high-quality data.
Enterprise Service Bus (option B) facilitates integration but doesn't inherently address duplicate management. Data warehouses (option D) focus on reporting and analytics, not real-time duplication prevention. Native Duplicate Management and Data.com Clean tools provide automated, proactive, and robust data quality controls, directly resolving duplicate issues.