Northern Trail Outfitters (NTO) has the following systems: Customer master-source of truth for customer information Service cloud-customer support Marketing cloud-marketing support Enterprise data warehouse—business reporting The customer data is duplicated across all these system and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call into update their information. NTO is planning to implement master data management (MDM) solution across the enterprise. Which three data will an MDM tool solve? Choose 3 answers
A.
Data completeness
B.
Data loss and recovery
C.
Data duplication
D.
Data accuracy and quality
E.
Data standardization
C.
Data duplication
D.
Data accuracy and quality
E.
Data standardization
Explanation:
Master Data Management (MDM) tools fundamentally address:
C (Data duplication): Ensures a single authoritative record across all systems, preventing multiple inconsistent entries.
D (Data accuracy and quality): Maintains high-quality data, resolving discrepancies by establishing a "golden record."
E (Data standardization): Provides consistent formatting and categorization, ensuring uniformity across systems.
MDM doesn't inherently resolve data completeness (Option A) or data loss recovery (Option B)—those require additional solutions. Its core benefits revolve around centralizing and standardizing authoritative data, enhancing consistency and reducing duplicates.