Salesforce-Marketing-Cloud-Engagement-Foundations Practice Test
Salesforce Spring 25 Release 83 Questions
According to GDPR principles, what is a company allowed to do after collecting personal
data from a client?
A. Retain client information after the client requests termination of the relationship
B. Contact the client in order to keep their personal data up to date.
C. Sell the information to other companies for marketing purposes.
B. Contact the client in order to keep their personal data up to date.
Explanation: Under GDPR principles, one of the key obligations for companies is to
ensure that the personal data they hold is accurate and up to date. Therefore, contacting
the client to verify or update their personal data is not only allowed but encouraged under
GDPR. This aligns with the GDPR's accuracy principle, which states that personal data
should be accurate and, where necessary, kept up to date. It is the responsibility of the
data controller to take every reasonable step to ensure that personal data that is inaccurate
is either erased or rectified without delay.