Salesforce-Marketing-Cloud-Engagement-Foundations Practice Test

Salesforce Spring 25 Release
83 Questions

A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:

  • There are two separate content versions available.
  • The two content versions will need to be evaluated on performance.
  • The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. A/B Test Content

B. HTML Content

C. Dynamic Content

A.   A/B Test Content

Explanation: For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B. Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

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