Salesforce-Marketing-Cloud-Engagement-Foundations Practice Test

Salesforce Spring 25 Release
83 Questions

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?

A. Double opt-in confirmation

B. Mobile SMS keyword opt-in confirmation

C. Smart capture opt-in confirmation

A.   Double opt-in confirmation

Explanation: A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.

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