Salesforce-Marketing-Cloud-Engagement-Foundations Practice Test
Salesforce Spring 25 Release 83 Questions
Cloud Kicks wants to ensure it has the highest quality contact information for newly
acquired email signups.
Which method helps to minimize bad data?
A. Double opt-in confirmation
B. Mobile SMS keyword opt-in confirmation
C. Smart capture opt-in confirmation
A. Double opt-in confirmation
Explanation: A double opt-in confirmation process is a method used to ensure the highest
quality of contact information by requiring new email signups to confirm their subscription
through a secondary confirmation step, typically via a confirmation email. This process
helps to minimize bad data by verifying that the email address provided is valid, active, and
accessible by the intended recipient. It also helps to ensure that the individual truly intends
to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of
spam complaints or undeliverable emails.