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Salesforce Salesforce-Marketing-Cloud-Engagement-Developer Exam Sample Questions 2025

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Salesforce Spring 25 Release1-Jan-2026
196 Questions
4.9/5.0

Where can the SSJS Core library be used? Choose 2.

A. SMS messages

B. Marketing Cloud apps

C. Landing pages

D. Email messages

B.   Marketing Cloud apps
C.   Landing pages

Explanation:

B. Marketing Cloud Apps:

SSJS can also be used in Marketing Cloud apps (like Automation Studio, Journey Builder, etc.). It is utilized for managing data, sending API calls, or triggering other processes within Marketing Cloud. Apps generally use SSJS for background operations, API integrations, and other server-side logic.

C. Landing Pages:

Server-Side JavaScript (SSJS) can be used in Landing Pages within Marketing Cloud. SSJS is commonly used for advanced functionality in CloudPages (such as reading and writing to data extensions, performing complex calculations, or integrating external systems). The SSJS Core library is supported in this context because it provides access to more advanced server-side logic.

Why Not the Other Options?

A. SMS Messages:

SSJS is not supported in SMS messages because SMS communication is very straightforward and doesn't support server-side scripting like JavaScript. SMS uses limited content types and typically focuses on sending predefined text-based messages.

D. Email Messages:

SSJS cannot be used in email messages either. Emails use AMPscript for personalization, dynamic content, and other server-side logic. SSJS isn't supported by email clients since they don’t support JavaScript execution for security reasons.

A company needs to retrieve a large number of rows from a data extension via the API. Which two solutions would optimize the performance?
(Choose 2 answers)

A. Use the REST API instead of the SOAP API.

B. Use the AMPscript API functions on a CloudPage.

C. Use the ContinueRequest feature.

D. Use a SimpleFilterPart to retrieve small sets of relevant data.

C.   Use the ContinueRequest feature.
D.   Use a SimpleFilterPart to retrieve small sets of relevant data.

Summary:
This question addresses performance optimization for large-scale data retrieval from a Data Extension via the API. The key challenges are managing the volume of data returned in a single call and ensuring the request itself is efficient. Optimizing performance involves techniques to handle large result sets without timeout and to minimize the amount of data transferred by filtering what is retrieved.

Correct Option:

C. Use the ContinueRequest feature:
This is correct for the SOAP API. When a Retrieve request returns a large number of objects, the response may be truncated. The ContinueRequest feature allows you to continue the retrieval from the point it stopped, ensuring you get the complete dataset without losing data or needing to re-query from the start.

D. Use a SimpleFilterPart to retrieve small sets of relevant data:
This is correct. The most effective way to optimize performance is to reduce the payload. Using a SimpleFilterPart (or other filter parts) to retrieve only the specific rows that are needed, rather than the entire Data Extension, dramatically decreases the response size, memory usage, and processing time.

Incorrect Option:

A. Use the REST API instead of the SOAP API:
This is not a definitive performance solution. While the REST API can be more modern and efficient in some scenarios, the core performance limitation for large data retrieves is the result set size and network transfer, not the protocol itself. The SOAP API with ContinueRequest is explicitly designed for handling large data batches.

B. Use the AMPscript API functions on a CloudPage:
This is incorrect and not a viable solution. AMPscript does not have functions for making external API calls to retrieve data from Data Extensions. AMPscript functions like Lookup are for use within the context of a send or CloudPage to access data directly, not for large-scale, external API-based data extraction.

Reference:
Salesforce Official Documentation: ContinueRequest (SOAP API)

A developer needs to configure an Email Send Logging Data Extension for a new business unit. Which option should be used?

A. Create and ensure it has the name "Send Log"

B. Salesforce Support should create the data extension

C. Create from a copy of an existing Send Log in another business unit

D. Create using the SendLog Data ExtensionTemplate

D.   Create using the SendLog Data ExtensionTemplate

Explanation:

In Salesforce Marketing Cloud, the Email Send Logging Data Extension is used to capture detailed information about each email send, such as the email's status, the subscriber's interaction, and any custom data you wish to log. To ensure that the data extension is structured correctly and includes all necessary fields, Salesforce provides a SendLog Data Extension Template.

SendLog Data Extension Template: This is a pre-configured template that includes all the required fields for email send logging, ensuring that the data extension has the correct structure and is optimized for send tracking. This template is available in Marketing Cloud for you to use when setting up a new Send Log Data Extension.

Using the template is the recommended approach, as it ensures you don't miss any critical fields necessary for accurate send tracking and reporting.

Why Not the Other Options?

A. Create and ensure it has the name "Send Log":
While it's true that you could manually create a data extension named "Send Log," this approach is not recommended because you would have to manually add all the required fields for email send logging. This could lead to potential issues or missing fields. The template already includes the correct structure and fields.

B. Salesforce Support should create the data extension:
Salesforce Support is not typically required to create a Send Log Data Extension. You can easily create it yourself using the SendLog Data Extension Template in Email Studio. It's part of the standard functionality within the platform.

C. Create from a copy of an existing Send Log in another business unit:
While this is technically an option, it’s generally better to create a new Send Log Data Extension from the template rather than copying an existing one. This ensures the structure remains intact and doesn’t introduce any discrepancies, especially when working across different business units.

Best Practice:
Always use the SendLog Data Extension Template to ensure the data extension is set up with all the necessary fields and is optimized for performance.

NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status for subscribers of each business unit?

A. Create Data Extract of all Subscribers within the Parent Business unit

B. Create Data Extracts of All Subscribers within each Child business unit

C. Query unsubscriber from _Subscribers within the Parent business unit

D. Query status from _ListSusbscribers within the Parent business unit

B.   Create Data Extracts of All Subscribers within each Child business unit

Explanation:

In Salesforce Marketing Cloud, Enterprise 2.0 accounts have multiple child business units under the parent. Each business unit operates independently in terms of subscriber management, including opt-ins and opt-outs (unsubscribes).

Since subscribers can opt out of specific business units but still remain subscribed to others, it’s crucial to pull data from each business unit individually to accurately track unsubscribes.

Why Option B is Correct:

Create Data Extracts of All Subscribers within each Child business unit:

Each child business unit handles its own subscribers and unsubscribes independently. By extracting data for each business unit, you can accurately track which subscribers have unsubscribed from any of the business units.

You’ll be able to identify unsubscribed users specifically within each business unit, which is necessary in an Enterprise 2.0 account.

Why the Other Options Are Incorrect:

A. Create Data Extract of all Subscribers within the Parent Business unit:
The parent business unit does not contain the subscriber data for individual child business units. The unsubscribe status is maintained per business unit, so a data extract from the parent business unit will not give you the full picture of who unsubscribed in each child business unit.

C. Query unsubscribers from _Subscribers within the Parent business unit:
The _Subscribers data view contains the overall subscription status across the entire enterprise. However, it does not give a clear, business unit-specific status for unsubscribes. You need to query each child business unit's data individually to see the unsubscribe status accurately for that unit.

D. Query status from _ListSubscribers within the Parent business unit:
The _ListSubscribers data view pertains to subscribers and their list memberships, not the entire unsubscribe status across all business units. This query would not return accurate results for unsubscribes in each child business unit.

Best Practice:
To track unsubscribes correctly across multiple business units in an Enterprise 2.0 account, it’s best to create separate data extracts from each child business unit and query the _Subscribers or _Unsubscribe data views individually for each unit.

The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

A. Only in Agency accounts

B. The Parent account

C. Any business unit

D. The business unit where the contact was introduced

E. None of these

B.   The Parent account

Summary:
In an Enterprise 2.0 account, the Contact Delete feature is a powerful tool for complying with data privacy requests (like GDPR's "Right to Erasure"). For security and data integrity, the ability to permanently delete a contact and its related data is not available in every business unit. It is a centralized function restricted to the top-level account to ensure controlled and auditable execution.

Correct Option:

B. The Parent account
This is correct. The Contact Delete feature can only be initiated from the Parent (or top-level) Business Unit in an Enterprise 2.0 account. This restriction ensures that the permanent deletion of a contact's data across all business units is a controlled, administrative action, preventing accidental or unauthorized deletions from child business units.

Incorrect Option:

A. Only in Agency accounts
This is incorrect. The Contact Delete feature is available in Enterprise 2.0 accounts, not exclusive to Agency accounts. Agency accounts have a different structure for managing client data.

C. Any business unit
This is incorrect for security reasons. Allowing any child business unit to permanently delete a contact would be a significant data governance risk, as a contact might be valuable to other business units within the same enterprise.

D. The business unit where the contact was introduced
This is incorrect. While a contact may have a "home" business unit where they were first created, the deletion process is not scoped to that single unit. The feature is designed to delete the contact across the entire account, which is why it must be run from the Parent BU.

E. None of these
This is incorrect because one of the provided options (B) is accurate.

Reference:
Salesforce Marketing Cloud Contact Delete Documentation
(This official resource states: "To delete a contact, you must have the Contact Delete user permission and access to the parent business unit," confirming the correct answer.)

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