A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A. Create additional attribute fields in the main contact data extension

B. Create new Salesforce data extension and link it to the other data extensions

C. Create a new data extension and link it to the other data extensions

D. Create a new data extension and link It as a new population

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A. Create an auto-suppression list populated with subscriber keys.

B. Populate a list using a query to exclude the subscriber key

C. Create an exclusion list with the known email addresses.

D. Create an auto-suppression list populated with the known email addresses

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Campaign Email Tracking Report

B. Email Performance Over Time Report

C. Email Send Report

D. Account Send Summary Report

ABC Company wants to automate the sending of shipping notices and a customer survey.

• Shipping notices will be sent once a day.
• The shipping file will be placed on the FTP some time after 4:00 p.m.
• The shipping data will be sorted in the Shipping Notice data extension.
• A field in the data extension will contain the shipping date• The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.

Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send.

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers.