Salesforce-Marketing-Cloud-Engagement-Consultant Exam Questions With Explanations

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Salesforce Salesforce-Marketing-Cloud-Engagement-Consultant Exam Sample Questions 2025

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Salesforce Spring 25 Release
294 Questions
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A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

  • Emails will be built using a custom dynamic template for these messages.
  • Links will vary over time and across campaigns.
  • Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
  • Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. AMPscript

B. SSJS

C. SQL

D. HTML

A.    AMPscript

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

A.    Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension

B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

D.    Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose 2 answers)

A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B. The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

A.    Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
B.    The consultant should enable deep linking in the Marketing Cloud Connect configuration.

An online retailer would like to utilize Journey Builder interactions for sending post purchase communications to their customers. What Contact Entry mode best fits this scenario?

A. No re-entry

B. Re-entry anytime

C. Re-entry only after existing

D. Re-entry after time

C.   Re-entry only after existing

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