Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?

A. Do they need to support UTF-8 characters in their SMS?

B. Do they need to support different From Names by country?

C. Do they need to have independent reporting on SMS sends by country?

D. Do they need to support inbound messages in each country?

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A. Verification Activity

B. Script Activity

C. Query Activity

D. Stop Activity

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Automation Studio with a random split activity.

B. Create a random data extension within Email Studio

C. Create a random data extension within Contact Builder.

D. Use Journey Builder with a random split activity.

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A. Audience Studio

B. Web Analytics Connector

C. Data Studio

D. Google Analytics 360

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers)

A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

B. Leverage enhanced dynamic content blocks within Content Builder to create language specific emails.

C. Leverage personalization strings within the email template to pull in language-specific content.

D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.