Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
Northern Trails Outfitters uses Double Click Bid Manager, Facebook Ads, and Google
Analytics to manage advertising spend. They want to combine these data sources with
Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A. Einstein AI
B. Interaction Studio
C. Datorama
D. Google Marketing Platform
C. Datorama
Explanation:
Datorama is a marketing intelligence platform that can integrate data from various sources,
such as Marketing Cloud, Google Analytics, Facebook Ads, and DoubleClick Bid Manager,
and provide insights and analytics to optimize marketing campaigns.