Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test

Salesforce Spring 25 Release
157 Questions

Which activity should be used for multivariate content testing with in Journey Builder?

A. Engagement Split

B. Random Split

C. Content Split

D. Decision Split

C.   Content Split

Explanation: The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

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