Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
A restaurant supply company captures email subscribers and leads through trade shows.
They hold a giveaway at each trade show to entice booth visitors to leave their contact
information. In the past, they have used a fishbowl to capture business cards, but need to
update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt in
for a monthly newsletter.
Which two components are appropriate for this solution?
(Choose 2 answers)
A. Microsite with Web Collect to store entrants on a data extension
B. Microsite with Smart Capture to store entrants on a data extension
C. Send Email Activity with a link to a subscription center.
D. Data Extension with double opt-in status defined
B. Microsite with Smart Capture to store entrants on a data extension D. Data Extension with double opt-in status defined
Explanation:
Microsite with Smart Capture to store entrants on a data extension is the correct
component for capturing the contact information of the booth visitors. Smart Capture allows
creating a form that can validate the entries and prevent duplicates. Data Extension with
double opt-in status defined is the correct component for storing the entrants and their optin
status. Double opt-in is a best practice for email marketing and ensures that the entrants
have given their consent to receive the monthly newsletter.