Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
A customer with limited technical resources has requested assistance in setting up a small
email deployment that the customer will maintain long term. The email will display men's
shoes to males in the audience and women's shoes to females in the audience. The
sendable data extension contains a field with a value of Male or Female. Which method
should a consultant recommended to ensure content is displayed properly within the email.
A. AMPscript conditional against the Gender field
B. AMPscript lookup Rows functions
C. A/B Test content type
D. Dynamic Content Wizard
A. AMPscript conditional against the Gender field
Explanation:
AMPscript conditional against the Gender field is the best method to ensure content is
displayed properly within the email. It allows creating dynamic content based on the value
of the Gender field in the sendable data extension. Dynamic Content Wizard is not suitable
for this scenario because it requires creating content areas for each variation of content,
which can be cumbersome for a customer with limited technical resources. AMPscript
lookupRows functions and A/B Test content type are not relevant for this scenario.