Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Updated On 18-Sep-2025
157 Questions
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file. Which two settings could solve this issue? (Choose 2 answers)
A. Change Column Delimiter to
B. Change Character Encoding to UTF-8
C. Select Unicode Output
D. Change Format to xml
C. Select Unicode Output
Explanation: Change Character Encoding to UTF-8 and Select Unicode Output are two settings that could solve this issue. Character Encoding is a setting that determines how characters are encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a type of character encoding that supports all characters in the Unicode standard, including accented characters. Unicode Output is a setting that enables the output file to be encoded in UTF-8 format when exporting data from Marketing Cloud. By changing Character Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented characters are displayed correctly in the extracted file.
Northern Trails Outfitters uses Double Click Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended?
A. Einstein AI
B. Interaction Studio
C. Datorama
D. Google Marketing Platform
Explanation: Datorama is a marketing intelligence platform that can integrate data from various sources, such as Marketing Cloud, Google Analytics, Facebook Ads, and DoubleClick Bid Manager, and provide insights and analytics to optimize marketing campaigns.
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? (Choose 2 answers)
A. Open and click activity are tracked in either version.
B. The email will avoid detection by various SPAM filters.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.
C. An auto-generated text version will be sent with your HTML email.
Explanation: When “Send as Multipart MIME” is selected during the send process, an auto-generated text version will be sent with the HTML email and open and click activity will be tracked in either version. This option helps to ensure that subscribers can view the email regardless of their email client or device preferences.
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
A. Content Builder
B. Einstein Send Time Optimization
C. Audience Builder
D. Einstein Email Recommendations
Explanation: Einstein Email Recommendations is a product that enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content. This product uses predictive intelligence to recommend products or content based on each customer’s preferences and actions. The other products do not have this capability.
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. Which two pieces of information would help NTO achieve this objective? (Choose 2 answers)
A. Products purchased from a competitor
B. Number of items per order
C. Channel preference of customers
D. Last purchase date
D. Last purchase date
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