Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test

Salesforce Spring 25 Release
157 Questions

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?

A. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.

B. Each email consumes five super messages when sending below a certain threshold.

C. The majority of NTO’s subscriber base is in the United States

D. A multiplier is applied to each SMS message based on the destination country

D.   A multiplier is applied to each SMS message based on the destination country

Explanation: A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.

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