Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
A university plans to use Journey Builder to improve their 1:1 marketing to potential
students, current students, and alumni. The university currently has student data in the
Sales Cloud. Other data, such as course catalog, student demographics, and alumni
information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
(Choose 2 answers)
A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report
C. Create list attributes to store student data from the Sales Cloud
D. Use Synchronized Data Sources to data from the Sales Cloud.
A. Use Data Designer to link student and alumni data to the contact record. D. Use Synchronized Data Sources to data from the Sales Cloud.
Explanation:
The correct answer is A and D because Data Designer can be used to link data from
different sources to the contact record, and Synchronized Data Sources can be used to
bring data from Sales Cloud into Marketing Cloud. B is incorrect because Import Activity
cannot import data from a Salesforce Report. C is incorrect because list attributes are not
related to Sales Cloud data.