Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from
duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email
channels are used within the same account?
A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for
each channel used.
B. Use a third-party system to identify and delete duplicate Contact Keys.
C. Strategically control the Contact Key values and tie records together across channels
using this key.
D. Strategically control the Contact Key values in email, but let Marketing Cloud
automatically tie records as needed from Mobile Push.
C. Strategically control the Contact Key values and tie records together across channels
using this key.
Explanation:
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact
Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the
admin or automatically generated by Marketing Cloud. If the same Contact Key is used for
a contact in both email and mobile push channels, then the contact will be unified and not
duplicated.