Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently
500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000
synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data
sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber discounted
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel
D. There are overlapping contacts in each of the channel
Explanation:
There are overlapping contacts in each of the channel is why the total contact count would
be less than the total number of contacts from all data sources. Contacts are unique
individuals who can be reached through one or more channels in Marketing Cloud, such as
email, mobile, or social. Contacts are counted based on their Contact Key, which is a
unique identifier for each contact. If a contact has multiple channels associated with them,
such as email and mobile, they are only counted once in the total contact count. Therefore,
if there are overlapping contacts in each of the channel, the total contact count would be
less than the sum of contacts from all data sources.