Salesforce-Marketing-Cloud-Engagement-Administrator Practice Test
Salesforce Spring 25 Release 157 Questions
A financial services customer states that families often share email addresses across
multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain
separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
A. Subscriber Key
Explanation:
Subscriber Key is the component that should be discussed with the customer to allow for
this use case. Subscriber Key is a unique identifier for each subscriber in Marketing Cloud
that can be different from the email address. Subscriber Key allows for multiple records to
share the same email address but have different subscriber attributes and preferences.