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Salesforce Salesforce-Marketing-Cloud-Engagement-Administrator Exam Sample Questions 2025

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Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers

A. Collect Code

B. Recommendation Code

C. Conversion/Cart Code

D. Email Conversion Code

A.   Collect Code
C.   Conversion/Cart Code

Explanation:

To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store

B. Ages in Household

C. Lifetime Purchase Value

D. Conversion Rate

E. Last Purchase Date

C.   Lifetime Purchase Value
D.   Conversion Rate
E.   Last Purchase Date

Explanation:

Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount

Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

A. Data Extensions

B. Publication Lists

C. Lists

D. Groups

B.   Publication Lists
C.   Lists

Explanation:

The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers’ preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?

A. Publication Lists

B. Subscriber Keys

C. Profile Center

D. Send Logging

A.   Publication Lists

Explanation: Publication lists are the feature that should be utilized to make this happen. Publication lists are used to manage subscribers’ preferences for different types of communications, such as newsletters, promotions, or alerts. The built-in subscription center allows subscribers to opt-in or opt-out of publication lists, as well as the master list.

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP?

A. Image URLS are wrapped with the appropriate brand URL

B. The out-of-the-box profile center will display NTO branding

C. A different click domain can be used for each brand

D. A Dedicated IP is automatically warmed up

A.   Image URLS are wrapped with the appropriate brand URL

Explanation: The Sender Authentication Package (SAP) allows the image URLs to be wrapped with the appropriate brand URL, which enhances the branding and deliverability of the emails. The SAP does not affect the profile center branding, the click domain, or the IP warming.

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