Salesforce-Marketing-Cloud-Engagement-Administrator Exam Questions With Explanations

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Salesforce Salesforce-Marketing-Cloud-Engagement-Administrator Exam Sample Questions 2025

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Salesforce Spring 25 Release
154 Questions
4.9/5.0

Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported. Which error code would the file contain for this record?

A. Restricted Values

B. List Detective

C. Invalid Email Address

D. Skipped Records

B.   List Detective

Explanation: List Detective is the error code that the file would contain for this record. List Detective is a feature that filters out invalid, malformed, or problematic email addresses from being imported or sent to in Marketing Cloud. List Detective uses a set of rules and filters to check email addresses for syntax errors, spam traps, role accounts, or blocked domains. If an email address fails the List Detective validation, it will not be imported or sent to and the file will contain an error code of List Detective.

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
•Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Campaign Email Tracking Report

B. Email Performance Over Time Report

C. Email Send Report

D. Account Send Summary Report

D.   Account Send Summary Report

Explanation:

Account Send Summary Report is the email report that NTO’s Marketing Analyst should pull from Marketing Cloud to get this information. Account Send Summary Report provides a summary of email metrics for all business units in an account or for a specific business unit. The report includes the number of sends, delivery rate, overall bounce rate, block bounce rate, open rate, click rate, complaint rate, and unsubscribe rate for each email campaign

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration?

A. Branding for each business units' profile centers will be inherited from the default business unit setup.

B. Profile/Preference centers are automatically created for each business unit connected through Multi-org

C. Multi org does not support the standard profile preference center for the business units.

D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

C.   Multi org does not support the standard profile preference center for the business units.

Explanation:

Multi-Org accounts do not support the standard profile and preference centers for the business units4. Instead, each business unit must create custom profile and preference centers using CloudPages or Microsites4. The other options are incorrect because branding is not inherited from the default business unit setup4, profile/preference centers are not automatically created for each business unit4, and profile/preference centers are not configured in the Salesforce CRM settings4.

Which activity should be used for multivariate content testing with in Journey Builder?

A. Engagement Split

B. Random Split

C. Content Split

D. Decision Split

C.   Content Split

Explanation: The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

A. Soft

B. Technical

C. Block

D. Hard

C.   Block

Explanation:

When warming a new Dedicated IP address, ISPs carefully monitor the sender’s behavior, reputation, and engagement metrics. If an ISP begins to block messages, it directly indicates that they view the sender (in this case, NTO) as potentially untrustworthy or suspicious, which reflects negatively on the sending reputation.

Let’s look at the other options:
A. Soft Bounce
Soft bounces are usually due to temporary issues (e.g., mailbox full, recipient server down). They do not necessarily reflect on the sender’s reputation.
B. Technical Bounce
Technical bounces are caused by configuration errors or other technical issues (e.g., DNS problems, timeouts). These are not related to reputation, but rather setup issues.
C. Block Bounce (Correct)
A block bounce occurs when the receiving ISP or server actively refuses the message due to reputation issues (poor IP/domain reputation, spam complaints, etc.). This is exactly what NTO must monitor when warming an IP.
D. Hard Bounce
Hard bounces occur when the email address is invalid or doesn’t exist. This reflects the quality of the list, not the sender’s reputation.

📘 Reference:
Salesforce Documentation: Types of Bounces in Marketing Cloud
Salesforce Trailhead: Manage Deliverability (Email Deliverability module)

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