Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
A. Describe the initiative to the Chief Marketing Officer team for their approval
B. Define a strategy led by marketing and involving the finance team.
C. Define a strategy led by marketing and involving the analytics team.
D. Define a company-wide initiative, including an operations team.
D. Define a company-wide initiative, including an operations team.
Explanation: To ensure staff buy-in and boost adoption and engagement with the new Loyalty Program, Universal Containers should:
D: Define a company-wide initiative that includes the operations team. Engaging all relevant departments from the outset ensures a holistic approach to the implementation and addresses concerns and skepticism by involving those who will be directly impacted by the new Loyalty solutions.
Reference: Salesforce best practices for change management and Loyalty Program implementation stress the importance of inclusive planning and engagement across all
functional areas of the business.