A Data 360 Consultant is configuring a zero- copy architecture where an external Snowflake instance needs to access Data 360 data without the latency of traditional extract, transform, load (ETL) processes. Which capability should the consultant use to expose Data 360 objects to the external Snowflake environment?

A. Data 360 Webhook Subscriptions

B. Data 360 Data Shares

C. Data 360 Data Bundles

D. Data 360 S3 Direct Ingress

A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

A. Map the external data directly to the Unified Individual data model object (DMO).

B. Establish a connection in the Data 360 Setup using the specific provider ' s credentials.

C. Create a data stream using the Bulk API category using the specific provider ' s credentials.

D. Run an identity resolution matching rule.

A global ecommerce company uses Salesforce Data 360 to unify customer profiles across multiple systems, including Salesforce CRM, Commerce Cloud, and Snowflake. The business wants to securely leverage unified customer data across Snowflake to support analytics and downstream use cases. The solution must meet the following requirements: Customer data accessed from Snowflake must be read- only; Updates to customer profiles must be available in near real time; The overall architecture must minimize operational complexity and data duplication. Which approach should the Data 360 Consultant recommend?

A. Expose Data 360 data through REST APIs and ingest it into Snowflake using streaming ingestion.

B. Schedule nightly exports of Data 360 data to cloud storage and load it into Snowflake using automated pipelines.

C. Replicate Data 360 data into Salesforce standard objects and sync those objects to Snowflake using extract, transform, load (ETL) tools.

D. Use Data 360 Data Sharing to share unified customer data directly to Snowflake.

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

A. Ensure the segments are set to Rapid Publish and set to refresh every hour.

B. Ensure the activations are set to Incremental Activation and automatically publish every hour.

C. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

D. Set a refresh schedule for the calculated insights to occur every hour.

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?

A. Unifying fragmented customer and business data into a single, comprehensive view

B. Delivering personalized offers across channels based on advanced segmentation

C. Creating real-time AI-driven recommendations for customer engagement

D. Automating proactive service actions using IoT and predictive analytics