Salesforce-AI-Associate Practice Test

Salesforce Spring 25 Release
106 Questions

What can bias in AI algorithms in CRM lead to?

A. Personalization and target marketing changes

B. Advertising cost increases

C. Ethical challenges in CRM systems

C.   Ethical challenges in CRM systems

Explanation:

“Bias in AI algorithms in CRM can lead to ethical challenges in CRM systems. Bias means that AI algorithms favor or discriminate certain groups or outcomes based on irrelevant or unfair criteria. Bias can affect the fairness and ethics of CRM systems, as they may affect how customers are perceived, treated, or represented by AI algorithms. For example, bias can lead to ethical challenges in CRM systems if AI algorithms make inaccurate or harmful predictions or recommendations based on customers’ identity or characteristics.”

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