Cloud Kicks manages prospects for lead generation in a marketing application.
To ensure data quality, which prospects should the consultant migrate from the marketing
application to lead records?
A. All prospects
B. Contacted prospects
C. Qualified prospects
C. Qualified prospects
Explanation: To ensure data quality, only qualified prospects should be migrated from the
marketing application to Salesforce as lead records. This approach reduces clutter and
ensures that only leads with a higher potential for conversion are brought into Sales Cloud,
aligning with Salesforce best practices for lead management. Qualified prospects typically
meet predefined criteria that make them more likely to convert, thereby supporting sales
efficiency and data integrity.
Reference: Salesforce Lead Management