Sales reps at Universal Containers want to know when a customer or prospect contact
opens an email the reps sent so they can follow up with the contact shortly afterward.
Which tool should a consultant recommend to meet the requirement?
A. Salesforce Inbox
B. Enhanced Email
C. Einstein Activity Capture
A. Salesforce Inbox
Explanation: Salesforce Inbox provides email tracking capabilities, allowing sales reps to
see when recipients open emails, click links, or reply. This real-time tracking enables reps
to follow up promptly after a customer or prospect has interacted with an email, which
aligns with Universal Containers' requirement for immediate insights on email engagement.
Real-Time Email Tracking: Salesforce Inbox offers insights into customer
interactions, giving reps timely information on when emails are opened, which can
help prioritize follow-up actions.
Integration with Sales Cloud: It integrates directly with Sales Cloud, enabling reps
to manage customer interactions seamlessly from their inbox.
Option B (Enhanced Email) and Option C (Einstein Activity Capture) lack direct email
open tracking, which is specifically offered by Salesforce Inbox. More information on
Salesforce Inbox can be found in Salesforce Inbox documentation.