The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the
performance of NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
A. Define a goal for each journey.
B. Review opens and clicks activity summaries.
C. Export the journey email analytics
B. Review opens and clicks activity summaries.
Explanation:
Reviewing opens and clicks activity summaries is the best action to evaluate
journey performance, as it provides information about how subscribers are engaging with
the emails sent from the journey. The activity summaries show metrics such as unique
opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the
journey. These metrics can help the marketer assess the effectiveness of the email
content, design, and timing.