Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to
every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
A. Use the Update Contact a:
B. A Utilize exit criteria for the journey.
C. Ensure the Contact entry mode is No re-entry
B. A Utilize exit criteria for the journey.
Explanation:
Utilizing exit criteria for the journey is a way to simplify the journey that has a
decision split prior to every email send to remove certain subscribers from the journey. Exit
criteria can define when contacts should exit the journey based on specific conditions, such as unsubscribing or making a purchase. This will eliminate the need for multiple decision
splits on the journey canvas.