Marketing-Cloud-Email-Specialist Practice Test

Salesforce Spring 25 Release
160 Questions

The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?

A. Total Opens measure

B. _Open data view

C. Tracking Data Extract

B.   _Open data view

Explanation:

To identify the subscribers who have opened an email in the past year, you should use the _Open data view. This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID.

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