A marketer needs to send emails to the creative team for proofing as part of an email
campaign.
Which feature should help achieve this as an automatic flow?
A. Subscriber Preview
B. Approval Workflow
C. Content Builder Approvals
C. Content Builder Approvals
Explanation:
Content Builder Approvals automates the proofing process by requiring marketers to submit draft emails for review before sending. Once enabled (Setup → Feature Settings → Content Builder → Approvals), any email created must be routed through the designated approval workflow. Assigned approvers—such as your creative team—receive notifications and can comment, approve, or reject directly within Content Builder. This eliminates manual “send-to-review” steps and ensures only approved content goes to subscribers. Neither Subscriber Preview nor a generic Approval Workflow (outside Content Builder) provides this integrated, send-gating functionality—only Content Builder Approvals delivers an automatic, auditable proofing flow.