The customer success team at Northern Trail Outfitters wants to build out a profile for its
subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox
for some subscribers?
A. Smart capture block
B. Interactive Email Form block
C. Einstein content block
B. Interactive Email Form block
Explanation:
Interactive Email Form block is the content block that the team should use to
capture information directly from the inbox for some subscribers. Interactive Email Form
block allows marketers to create forms within emails that can be filled out and submitted by
subscribers without leaving their email clients. The form data can then be stored in a data
extension for future use. Smart Capture block is used to create forms within landing
pages, not within emails. Einstein Content block is used to display personalized content
based on subscriber behavior and preferences, not to capture information from subscribers.