A healthcare marketer would like an email sent to patients as soon as they request a
password reset for their account.
Which journey type is the best solution for the marketer to set up?
A. Multi-Step Journey
B. Transactional Send Journey
C. Single Send Journey
B. Transactional Send Journey
Explanation:
A Transactional Send Journey is designed for event-driven, one-to-one messages—like password resets—that must be delivered instantly. It uses a Transactional Send Classification and an API-triggered entry event in Journey Builder so that when a patient requests a reset, Marketing Cloud immediately fires the email without waiting for batch schedules. Multi-Step journeys are better for batch or behavior-based flows, and Single Send journeys require manual or scheduled sends. Only a Transactional Send Journey supports real-time, API-driven triggers that guarantee your password reset emails go out the moment the request occurs.