The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the
effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
A. Einstein Recommendations
B. Einstein Messaging Insights
C. Einstein Copy Insights
C. Einstein Copy Insights
Explanation:
Einstein Copy Insights is the tool that should supply insights into the tone of
subject lines. Einstein Copy Insights is a feature that uses natural language processing and
machine learning to analyze your subject lines and provide suggestions for improvement. It
also shows you the tone of your subject lines, such as positive, negative, neutral, or mixed,
and how it affects your engagement metrics, such as open rate, click rate, etc. Einstein
Recommendations is a feature that uses artificial intelligence to provide personalized
product or content recommendations for your subscribers based on their behavior and
preferences. Einstein Messaging Insights is a feature that uses predictive intelligence to
identify issues or opportunities with your email campaigns based on performance trends
and anomalies.