A marketer wants to send emails to segments that are created from multiple data
extensions on a daily basis. The daily sends kicks off a complex campaign with multiple
messages in both Email and Mobile.
Which action should they take to execute the campaign?
A. Use Automation Studio query for segmentation and Journey Builder for Messaging and
Flow.
B. Use Automation Studio Filtering, Messaging, and wait activities.
C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
Explanation:
Journey Builder is a tool that allows marketers to create personalized, cross-channel
customer journeys based on real-time behavior and data. Journey Builder can use a
Recurring Entry Source to inject contacts from multiple data extensions into a journey on a
daily basis. Journey Builder can also use Messaging and Flow Control Activities to send
emails and mobile messages and control the timing and frequency of the communications.