Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on
email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are
performing the best?
A. Email and Journey Overview Dashboard
B. Email Performance Dashboard
C. Journey Performance by Email Dashboard
C. Journey Performance by Email Dashboard
Explanation:
Journey Performance by Email Dashboard is the preconfigured dashboard
that NTO should review to get an idea of which journeys are performing the best. This
dashboard shows key metrics such as open rate, click rate, conversion rate, and
unsubscribe rate for each email in each journey. Email and Journey Overview Dashboard
shows a summary of all email and journey activities, but not at the individual email level.
Email Performance Dashboard shows metrics for individual emails, but not grouped by
journeys.